Cookie and Privacy Policy

When you visit an OmniCar website, information will be collected about you which will be used to adapt and improve our contents and to enhance your user experience of If you do not want that information is gathered about you, you should delete your cookies (see instructions) and avoid using the website. Below, we have explained in more detail the type of information being collected, the purpose for which it is collected and the third parties having access to it.

OmniCar’s website uses cookies to collect and store information that is used for marketing and optimising our business and for the user experience. This also includes cookies, which can be used to track users across different websites. These cookies can collect information about, among other things, your location (IP address), preferences, use of digital services and behaviour on and sub-pages. This formation can be used to target relevant marketing content directly at users visiting third-party websites.

Cookies cannot contain any viruses or malicious software. Cookies can be blocked or deleted from your browser. However, if you delete or block cookies, this may cause your user experience to deteriorate by becoming less relevant to you. You may also find that our website does not function properly and that you may not be able to access certain areas.

Our cookies are used, among other things:

  • For behavioural targeting via different media platforms in order to show content as relevant as possible
  • To improve technical functionality and user experience
  • To keep statistics and measure web traffic via Google Analytics etc.

Personal data
Personal data means any information that is personally identifiable to you to some extent or other. When you use our website, e.g. through ordinary access to content, when you sign up for our newsletter or otherwise use our services, we will collect and process various such information.

We typically collect and process the following types of information: A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographic location as well as the pages you click on. In case you give your explicitly consent and enter the information yourself, we will further process: Name, mobile phone number and email address. We typically process this information when you sign up for our newsletter or via a contact form.

The information will be used, for example, to target our advertising, to provide the requested services and/or goods, for statistical purposes and to contact you in reply to your message, sign-ups and the like.

Cookies can collect additional information about you, e.g. your IP address, your preferences or your use of digital services. This information may be used for behavioural, individual targeting of advertising, editorial content as well as for profiling of the users on the website.

We have implemented technical and organisational measures to protect your information against accidental or unlawful erasure, disclosure, loss or alteration and against unauthorised disclosure, abuse or other unlawful processing in violation of Danish legislation.

The information is used to identify you as a user and to show you the information which is most likely to be relevant to you and to provide the services you have requested, such as to send you a newsletter. We also use the information to optimise our services and content.

Storage period
The information is stored for the period permitted in accordance with legislation and we erase them when they are no longer necessary. This period depends on the nature of the information and the background for storing it. It is therefore not possible to indicate a specific time frame for when the information is erased.

Disclosure of information
Data on your use of the website, which pages you visit and perhaps click on, your geographic location, gender and age segment, etc. are not disclosed to third parties. In addition, we use a number of third parties to store and process data. These companies process data exclusively on our behalf and are not permitted to use them for their own purposes.
Disclosure of personal data, such as name, email address, etc. to a third party will only occur if you consent to it. We only use data processors based in the EU or in countries that can sufficiently protect your data.

Access to information and complaints
You have the right to know which of your personal data we use. You also have the right at any time to object to your information being used. You can also withdraw your consent to the personal data being used. If the personal data being used are incorrect, you have the right to have them corrected or erased. Enquiries about this can be directed to: If you wish to make a complaint about our processing of your personal data, you can also contact the Danish Data Protection Agency.

Updating of privacy policy
We regularly update our privacy policy to make sure, for example, that it reflects current legislation, developments in technological advances, etc. If we decide to make material changes to our Privacy Policy, we will notify you by posting a prominent notice on our website.

Receipt of marketing communications
By signing up for OmniCar’s newsletter, you agree to receive emails about news etc. from OmniCar. If you no longer wish to receive these marketing communications, you can unsubscribe each individual medium by clicking a link in our emails.